About Skier’s Marine

The Skier’s Marine Story

Rett grew up loving watersports and spending time at the lake. As a police officer, he struggled to be able to afford a modest inboard boat. In order to purchase a family boat, Rett became a boat sales representative. Not only was he able to share his passion for watersports with his own family, but he also helped many others create their own boating legacy. Rett continued as a part-time sales representative until Malibu Boats offered him the Central-Alabama market in 1994.

In 1995 Skier’s Marine was established and was run out of Rett’s basement. During the first few years Skier’s Marine was open for business, Rett was still a full-time police officer selling boats in his off time. In its first year, Skier’s Marine sold six Malibu Boats. But, this was just the beginning. 

By 2011, Rett’s sons joined the family business and proceeded to open the Athens, AL dealership. Since then, Skier’s Marine has opened three new dealerships around the Southeast (Lake Martin, Chattanooga, and Gainesville) and has seen growth nearing 500%. As of the fall of 2021, Skier’s Marine has broken ground on the Lake Oconee dealership. Over its 26 years in business, Skier’s Marine has grown to become the premier watersports authority for central Alabama and continues to influence watersports communities around the southeast.

Skier’s Marine exists to allow anyone the opportunity to experience the enjoyment of watersports while being surrounded by friends and family. For this reason, our team is here to guide current and future watersports enthusiasts to their perfect boat regardless if your budget is $5,000 or over $250,000.

Skier’s Marine offers only the highest quality boats from MasterCraftSupraMoomba, and luxury pontoons from Sylvan. Our passion for boating, partnership with exceptional manufacturers, and commitment to customer service help create a unique customer experience.

As Skier’s Marine continues to grow, we reinvest our efforts to improve the customer experience through team development and technology improvements. If you are in the market for a boat or service center, we invite you to stop by our Alabama, Georgia, or Tennessee locations to experience the Skier’s Marine difference. 


MasterCraft Dealer Worldwide Award: #5 in 2018, #10 in 2017, #11 in 2016

Top Service Center Southeast Region (Westover): 2018

New Dealer Of The Year: 2016

Supra Boat Awards

Dealer Of The Year Nominee: 2018 | 2017

Dealer Worldwide Award: #7 in 2012, #5 in 2011

Breakout Dealer of the Year: 2015

Moomba Boat Awards

Dealer Of The Year Recipient: 2020

Dealer Worldwide Award: #6 in 2020, #7 in 2019, #5 in 2018, #5 in 2017, #4 in 2016, #3 in 2014, #5 in 2013, #3 in 2012, #4 in 2011, #2 in 2010

Southeast Best Display (Lake Martin): 2016

Skier’s Choice Awards

Dealer Worldwide Award: #4 in 2011

Million Dollar Dealer (Combined): 2011

Rookie Of The Year (Athens): 2011

Top 10 Dealer For Outstanding Sales: 2010

Rookie Of The Year (Birmingham): 2010

Chaparral Boat Company Awards

Outstanding Sales Achievement: 2016 | 2015 | 2014 | 2013 | 2012

Exceptional Customer Service Award: 2020 | 2016 | 2015 | 2014 | 2013 | 2012

Boating Industry Top 100 Dealer

Recipient: 2017 | 2016 | 2015 | 2014

The Top 100 is the only independent ranking of boat dealers in North America. The list recognizes dealerships that are unsurpassed in business operations, professionalism, marketing tactics, customer service, and more.

Skier’s Marine stopped applying to the Boating Industry Top 100 in 2018 due to changes in their program.

Malibu Boat Company Awards

President’s Award: 2014

Exceptional Customer Service Award: 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2000

Sales Achievement Award: 2011 | 2008 | 2006 | 2005 | 2004 | 2002 | 2000 | 1999 | 1998

Southeast Regional Dealer Of The Year: 2010 | 2009 | 2008

Sales Performance Award For Top 5 Dealer In Sales: 2009

Silver Level Exceptional Customer Service Award: 2006

Gold Level Exceptional Customer Service Award: 2005 | 2004

Silver Level Exceptional Customer Service Award: 2001

Top 10 Dealer For Customer Satisfaction: 1999 | 1998

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