About Skier’s Marine

The Skier’s Marine Story

Rett grew up loving watersports and spending time at the lake. As a police officer, he struggled to be able to afford a modest inboard boat. Becoming a manufacturer sales representative afforded him the ability to have a boat to use while sharing his passion for watersports with others. Rett continued as a part-time sales representative for several years until Malibu Boats offered him the Central-Alabama market in 1994.

In 1995 Skier’s Marine was established in Rett’s basement. Rett was still a full-time police officer selling boats in his off time. In its first year, Skier’s Marine sold six Malibu Boats. Skier’s Marine grew over the next seventeen years to become the premier watersports authority for central Alabama.

In 2011 Rett’s sons joined the family business and proceeded to open our first two additional locations.  Since 2011 Skier’s Marine has opened four new dealerships around the Southeast and has seen growth nearing 500%.

Skier’s Marine exists to allow anyone the opportunity to experience the enjoyment of watersports while being surrounded by friends and family. Our team is here to guide current and future watersports enthusiasts to their perfect boat regardless if your budget is $5,000 or over $250,000.

Skier’s Marine offers only the highest quality boats from MasterCraftSupraMoomba as well as luxury pontoons from Sylvan. Our partnership with exceptional manufacturers and our commitment to customer service and passion for boating creates a unique customer experience.

As Skier’s Marine continues to grow, we will continue to reinvest our efforts in improving the customer experience through team development and technology improvements. If you are in the market for a boat or service center, our team personally invites you to stop by one of Alabama, Georgia, or Tennessee locations to feel the Skier’s Marine difference. Skier’s Marine serves the areas of Atlanta, Auburn, Birmingham, Chattanooga, and Huntsville.

Skier's Marine - Lake Martin dealership

AWARDS & RECOGNITIONS

MasterCraft Boat Company Awards

MasterCraft Dealer Worldwide Award: #5 in 2018, #10 in 2017, #11 in 2016

Top Service Center Southeast Region (Westover): 2018

New Dealer Of The Year: 2016

Supra & Moomba Boat Awards

Moomba Dealer Of The Year Recipient: 2020

Moomba Dealer Worldwide Award: #5 in 2020, #5 in 2018, #5 in 2017, #4 in 2016, #3 in 2014, #5 in 2013, #3 in 2012, #4 in 2011, #2 in 2010

Moomba Southeast Best Display (Lake Martin): 2016

Supra Dealer Of The Year Nominee: 2018 | 2017

Supra Dealer Worldwide Award: #7 in 2012, #5 in 2011

Supra Breakout Dealer of the Year: 2015

Skier’s Choice Dealer Worldwide Award: #4 in 2011

Skier’s Choice Million Dollar Dealer (Combined): 2011

Skier’s Choice Rookie Of The Year (Athens): 2011

Skier’s Choice Top 10 Dealer For Outstanding Sales: 2010

Skier’s Choice Rookie Of The Year (Birmingham): 2010

Chaparral Boat Company Awards

Outstanding Sales Achievement: 2016 | 2015 | 2014 | 2013 | 2012

Exceptional Customer Service Award: 2020 | 2016 | 2015 | 2014 | 2013 | 2012

Boating Industry Top 100 Dealer

Recipient: 2017 | 2016 | 2015 | 2014

The Top 100 is the only independent ranking of boat dealers in North America. The list recognizes dealerships that are unsurpassed in business operations, professionalism, marketing tactics, customer service, and more.

Skier’s Marine stopped applying to the Boating Industry Top 100 in 2018 due to changes in their program.

Malibu Boat Company Awards

President’s Award: 2014

Exceptional Customer Service Award: 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2000

Sales Achievement Award: 2011 | 2008 | 2006 | 2005 | 2004 | 2002 | 2000 | 1999 | 1998

Southeast Regional Dealer Of The Year: 2010 | 2009 | 2008

Sales Performance Award For Top 5 Dealer In Sales: 2009

Silver Level Exceptional Customer Service Award: 2006

Gold Level Exceptional Customer Service Award: 2005 | 2004

Silver Level Exceptional Customer Service Award: 2001

Top 10 Dealer For Customer Satisfaction: 1999 | 1998

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