About Skier’s Marine
The Skier’s Marine Story
Rett grew up loving watersports and spending time at the lake. As a police officer, he struggled to be able to afford a modest inboard boat. Becoming a manufacturer sales representative afforded him the ability to have a boat to use while sharing his passion for watersports with others. Rett continued as a part-time sales representative for several years until Malibu Boats offered him the Central-Alabama market in 1994.
In 1995 Skier’s Marine was established in Rett’s basement. Rett was still a full-time police officer selling boats in his off time. In its first year, Skier’s Marine sold six Malibu Boats. Skier’s Marine grew over the next seventeen years to become the premier watersports authority for central Alabama.
In 2011 Rett’s sons joined the family business and proceeded to open our first two additional locations. Since 2011 Skier’s Marine has opened four new dealerships around the Southeast and has seen growth nearing 500%.
Skier’s Marine exists to allow anyone the opportunity to experience the enjoyment of watersports while being surrounded by friends and family. Our team is here to guide current and future watersports enthusiasts to their perfect boat regardless if your budget is $5,000 or over $250,000.
Skier’s Marine offers only the highest quality boats from MasterCraft, Supra, Moomba as well as luxury pontoons from Sylvan. Our partnership with exceptional manufacturers and our commitment to customer service and passion for boating creates a unique customer experience.
As Skier’s Marine continues to grow, we will continue to reinvest our efforts in improving the customer experience through team development and technology improvements. If you are in the market for a boat or service center, our team personally invites you to stop by one of Alabama, Georgia, or Tennessee locations to feel the Skier’s Marine difference. Skier’s Marine serves the areas of Atlanta, Auburn, Birmingham, Chattanooga, and Huntsville.